2021 marks the 20th year of Chery's global strategy. Today, Chery cars have been running in more than 80 countries and regions, with over 9.5 million cumulative users globally. To innovate user operation, Chery established the With Chery With Love global user activity platform and successfully held the first season of activity in 2020. In September, the second season of With Chery With Love was launched officially, inviting users from all over the world to show their Love of family, friends and couples in online and offline activities with their own characteristics in different countries, expressing their infinite Love for life.Logo of the 2nd season activities
In 2020, Chery tried to build a global user interaction platform for the first time, and held the first season of "With Chery With Love" activities, covering more than 20 countries around the world, with a total of 500,000 people participating in sharing Chery owners' stories. For owner @Roosevelt Velez, Chery has a special meaning. As the first car in his life, Chery was like a good partner in life, and through the With Chery With Love activities, he built relationships and friendships With car owners in other countries; Chery is the travel companion of the owner @Vasil Marchuk, who has driven the car for a total mileage of over 100,000 kilometers. He often drives Chery car to take his family to the seaside for fun.@Roosevelt Velez @Vasil Marchuk
Based on the first season, the second season of “With Chery With Love” activities is about to embark on a new journey. By planning unique interactive activities around the world, the whole process will run through the theme of "Love". The second season of the campaign will cover nearly 20 countries in Eastern Europe, South America, Africa, the Middle East and Southeast Asia, where Chery has planned a wealth of online and offline activities that users can participate in through their official Chery accounts on Facebook, Instagram and other social media platforms.
In Russia, you can share loving moments of your life on social media and sign up for a family reunion with your family outside Moscow via social media. In Chile and Peru, Chery will invite football stars to participate in "Football Challenge", and you can fully show yourself and show your love for football through the video of football challenge. In Kuwait, you can follow the footsteps of famous bloggers to visit iconic sites and experience different travel experiences. In the Philippines, you can share the stylish look and technology of Chery models through the car driving experience sharing of Chery spokesperson Alex Gonzaga.
By taking With Chery With Love as a platform in the future, Chery will strengthen the connection between Chery and global users. By holding various activities, Chery will enhance users' sense of belonging to Chery brand, and create exclusive IP for Chery global fans -- "Chery International Fan Carnival", to build a global platform for interaction and communication between Chery and users.
Chery is a Chinese automobile brand with global influence. Chery has established a research and development team of more than 5,500 people through five global research and development bases, and has the most powerful research and development strength of engine, transmission, chassis and other core technologies among Chinese automobile brands. Chery is also the first Chinese automobile company to export vehicles, CKD parts, engines and vehicle manufacturing technology and equipment to the world. Up to now, Chery has exported its vehicles to more than 80 countries and regions, and has set up 10 overseas factories, more than 1,500 overseas dealers and service outlets, with nearly 9.5 million users worldwide, ranking first in the number of passenger cars exported from China for 18 consecutive years.