J.D. Power 2023 China New Car Quality Research Chery ranks first among independent brands.

· Chery has won the first place of 2023 China Initial Quality Study ^SM(IQS);
· With its excellent product quality, Chery has won many honors in various J.D. Power awards;
· Regarding quality as the life of the enterprise, every product of Chery must undergo rigorous testing.
 

On August 31^st, J.D. Power released the 2023 China Initial Quality Study^SM(IQS). Among all the domestic brands, Chery is No.1 in the quality of new cars, up one place from 2022. Specific to the models, the Chery Arrizo 5 and the Chery Tiggo 5X won the first place in the compact sedan and compact SUV market segments respectively.

The Initial Quality Study ^SM(IQS) is one of J.D. Power's global flagship industry joint studies. The study covers 230 models of 48 brands, focusing on the quality problems encountered by owners of fuel vehicles with a vehicle ownership period of 2 to 6 months.

The specific diagnostic questions include 218 problem in 9 categories (body appearance, body interior, driving experience, configuration / control system / dashboard, infotainment system, air conditioning, seating, powertrain, and driver assistance). Expressed as the number of problems per 100 vehicles (PP100), the lower the score, the fewer the number of problems and the better the quality.

In recent years, Chery has kept performing well in major J.D. Power awards. In the " 2023 Automotive Performance, Execution and Layout Study ^SM (APEAL)" model ranking recently released by J.D. Power, the Chery's Tiggo 7 series and Tiggo 8 series products won the two market segments of mid-sized economical SUV and mid-sized SUV respectively.

In "2022 Automotive Performance, Execution and Layout Study ^SM (APEAL)", the Chery Arrizo 5 PLUS won the first place in the mid-sized basic sedan market segment. In the "2021 China Vehicle Dependability Study SM (VDS)", the Chery Tiggo 3X won the champion of the mini SUV segment. Numerous awards have fully confirmed the strength and excellent quality of Chery's products.

Chery has always adhered to the concept of "creating excellent brands with craftsmanship" and regarded quality as the life of the enterprise. Chery continuously improves product quality and wins users' trust with its full life cycle quality management and upgraded driving experience brought to users. Chery has established a "V"-shaped forward development process and a "5+1" quality management system with Chery's characteristics.

It has a "dual-matrix" full-life cycle quality management model, a "two hearts, three wholes and four drives" quality assurance model, etc. An adaptable development and verification system covering global temperature, humidity, oil, corrosion, light, rain, sand environments has been formed, and each Chery product must undergo rigorous tests.

It is foreseeable that Chery Automobile, adhering to the brand core of "green, technology, family, and companionship", will establish a closer emotional bond with consumers under a strict quality management system and become a value leader in the market. In the fiercely competitive automobile market, Chery will also bring more high-quality and reliable products to users.
 

About Chery

Kantar and Google jointly released the 2023 Chinese Global Brand Builders Top 50. Chery is the best Chinese global brand builder in cars and 14th in the overall list and its brand power has achieved strong growth.
Since its establishment, Chery has implemented a globalization strategy and has always adhered to technology-driven development, with the corporate vision of building an auto brand with international competitiveness and influence.
Relying on the continuous pursuit of technological innovation, Chery has become the first Chinese passenger car company to export complete vehicles, CKD parts, engines, manufacturing technology and equipment to the global market.
Through the implementation of product strategy, localization strategy and talent strategy, Chery focuses on developing domestic and international markets, continuously deepens globalization, and focuses on the brand core of green, technology, family and companionship.

After 26 years of development, Chery's sales and service network covers more than 80 countries and regions, and has more than 12 million users worldwide.

At the same time, Chery has carried out a variety of social contribution activities in the global market, involving green development, environmental protection, social welfare, personnel training and other fields, hoping to contribute to society through continuous efforts and provide better products for global consumers and service.