Chery Auto's Internationalization Process: from China's Manufacturing to Official Presidential Vehicle Partner.

·The Chery Tiggo 8 has become the official presidential vehicle partner for the 2023 South Africa BRICS. 
· Chery Auto has been developing steadily for more than 20 years, and has developed overseas markets in depth.
· Chery Auto has received wide acclaim and become the international business card of China's intelligent manufacturing on the world stage.

2023 South Africa BRICS will be held in Johannesburg, South Africa on August 22^nd-24^th. In 2017, China first proposed the new concept of "BRICS+" cooperation. It is emphasized that the scope of radiation and benefits of BRICS cooperation should be expanded to create open and diverse development partners. 
This time, South Africa has invited 67 leaders of African countries and countries in the "Global South" to attend the "BRICS-Africa" meeting and the "BRICS+" dialogue. Such an unprecedented scale is enough to make this summit become the largest in the history of the BRICS .
As the "official presidential vehicle partner" for this BRICS , the Chery Tiggo 8 Pro max has also attracted the attention of many overseas countries. As a leader of its own brand, Chery continues to strengthen technical fields such as power R&D,  platform development, and intelligent driving.
On the development path of customer-oriented service and independent innovation, Chery continues to strengthen international cooperation. And it has won a number of global marketing "competitions", helped Chinese brands to develop successfully overseas, and promoted Chery to become a world-class brand.
 
Stable Development & Overseas Markets Exploration
Chery started to go overseas 20 years ago. In 2001, Chery exported the first batch of 10 Fengyun sedans to Syria, which officially started Chery's "overseas development" and also created a precedent for the batch export of Chinese sedans.
For more than 20 years, Chery has always kept abreast of market changes according to the different environments, market conditions and consumer behavior habits of overseas markets. Chery continuously launch highly competitive models to meet the increasingly diverse needs of users.
During the over 20 years of going abroad, Chery has always firmly held its independent intellectual property rights in its own hands. It has established a global R&D system, including six R&D centers in North America, Europe and Shanghai. It has the largest and most advanced automotive engineering center in the country. In over 10 overseas countries and regions, including the United States, Europe, Japan, Brazil, and Chile, it has applied for more than 500 foreign patents.

Winning Praise & Becoming Export Model
The Tiggo 8 is the "main model" in the overseas market. In Brazil, the Tiggo 8 has been used for important occasions many times, and was designated as a welcome car by the President of Brazil.
In Qatar, the Tiggo 8 is the official vehicle of Qatar Airways, leading all models under Chery Auto. The Tiggo 8 Pro Max was awarded the title of "Pioneer of the Most Intelligent SUV" in Qatar.
In addition, the Tiggo 8 family has also cooperated with top international competitions many times. It has successively joined hands with the Tokyo Olympics, Beijing Winter Olympics, and Qatar World Cup.
It has created one sports feast after another for global users. It is known to all, high-standard international events must require high-quality car services as a guarantee.
The Tiggo 8 Pro Max is equipped with a 2.0TGDI engine which won the title of "China Heart Top Ten Engines" and a new generation of electronically controlled intelligent four-wheel drive system.
With its class-leading power performance, forward-looking technological configuration and first-class driving experience, it meets the standard of "official presidential vehicle partner". So now Chery is official presidential vehicle partner in 2023 South Africa BRICS.
 
International Business Card & China's Intelligent Manufacturing
From the first Chery vehicle officially going abroad, to becoming the first Chinese passenger car brand with an annual export volume of 200,000+ , from manufacturing in China to becoming the designated "official presidential vehicle partner" of the 2023 South Africa BRICS , Chery relies on independent innovation.
As well as the product quality and reliability are highly recognized by local consumers. This kind of innovation not only makes Chery win "global love", but also makes the "Made in China" famous overseas.
In the future, Chery will also convey its march towards technological revolution 2.0 to the global market through the Tiggo 8 Pro Max. Chery will carry out more extensive and in-depth exploration, and continue to bring high-quality travel experience to global users.
About Chery
Kantar and Google jointly released the 2023 Chinese Global Brand Builders Top 50. Chery is the best Chinese global brand builder in cars and 14th in the overall list and its brand power has achieved strong growth.
Since its establishment, Chery has implemented a globalization strategy and has always adhered to technology-driven development, with the corporate vision of building an auto brand with international competitiveness and influence.
Relying on the continuous pursuit of technological innovation, Chery has become the first Chinese passenger car company to export complete vehicles, CKD parts, engines, manufacturing technology and equipment to the global market.
Through the implementation of product strategy, localization strategy and talent strategy, Chery focuses on developing domestic and international markets, continuously deepens globalization, and focuses on the brand core of green, technology, family and companionship.
After 26 years of development, Chery's sales and service network covers more than 80 countries and regions, and has more than 12 million users worldwide.
At the same time, Chery has carried out a variety of social contribution activities in the global market, involving green development, environmental protection, social welfare, personnel training and other fields, hoping to contribute to society through continuous efforts and provide better products for global consumers and service.