Chery Ecuador hosted recently a Chery Track Day in Cotopaxi Circuit, and the guests attending the event were mostly media and Chery’s fans to test drive different models from Chery’s TIGGO FAMILY series.
46 media and 32 Chery fans attended the test drive activities.The PRO FAMILY series are hot selling models in the Central and South Americas. During the event Chery put its latest models on show, and the guests test drove two of Chery’s most representative models, TIGGO 8 and TIGGO 7 PRO, in the Ecuador market. In response to some frequently asked questions regarding Chery’s cars, Chery designed for the event a new test drive program that includes showroom/track test drive, scenario experience and lectures. This test drive event responds to the pain points that users may come across in selecting and purchasing a car, and different scenarios are designed to simulate true road conditions where the users can challenge the utmost performance of the car. After a day’s experience of showroom and track test drives, the users are expected to familiarize with and be able to review Chery’s hot selling models. During the showroom/track test drives, the user can experience on Cotopaxi tracks the car’s acceleration, braking and handling performance as well as the interior space, workmanship and configurations. After onsite experience, the working staff answered the users’ questions that they came across during the track test drives and questions on how to purchase the car.
Chery has so far hosted test drive and test ride activities in more than ten countries across the globe, providing those users and media who love to manipulate cars an opportunity to experience Chery’s technologies. The Central and South Americas are an important market, and Chery has sponsored several test drive and test ride activities. In such Central and South American countries as Chile, Peru, Costa Rica and Uruguay, Chery has created for local consumers an exchange platform to experience at close range Chery’s latest models.